Marketing & Promotion
Face-to-Face
Speaking Engagements

What better way to gain credibility and exposure than by speaking before a group of people. Here are some topics to consider.

  • How to get self-published
  • Promoting and marketing your book
  • How to begin writing a novel
  • Working with illustrators, editors, and publishers
  • What inspired me to write _____

And here are some possible venues.

  • Public library
  • Local writing groups
  • Schools
  • Book clubs
  • Someone's workplace
  • Community centers

Book Clubs & Discussion Groups

Book clubs and book discussion groups provide publicity that cannot be bought. They meet in libraries, bookstores, club houses, and
peoples' homes. Most likely, everyone you know is either in a book club or knows someone who is in one. Spread the word. Book club
members love to have the author present for their discussions. Tell your friends and family you are available to participate in book club
discussions. Bring a copy of your next book as a door prize. I give it away to the person who has the next birthday coming up.

If you want to cater to book clubs, be sure to include a list of discussion questions at the end of your book. Craft questions to stimulate
the readers' intellect, as opposed to test their memory on facts about the storyline. Make it personal--try to draw them further into the
story.

There are thousands of online book clubs, but since they are online and accessible to anyone, you can be sure they are inundated
with requests, so try to be genre-specific in your queries. Here is one book club list
 http://www.book-clubs-resource.com/online/. I am
sure there are many others. You may also find clubs in your area via
http://www.meetup.com.

Local Establishments

Write letters to the editor of your local newspapers, newsletters, and trade journals. Call your local radio station and offer to do an
interview. Contact your local library and book stores and offer to do a signing or free lecture. Talk to everyone you visit about your book--
your dry cleaner, dentist, doctor, and grocer. Look for bulletin boards wherever you go to post information about your website, blog and
books. So they stand out, be sure to make the postings fun and eye-catching.

Writers' Conferences and Book Fairs

Conduct an Internet search to find local writers' conferences and book fairs for opportunities in networking, learning more about your
craft and the industry, and promoting your books.

Family & Friends

Don’t discount word-of-mouth with family and friends. If all my FB friends re-posted my book announcement, I would reach close to
10,000 more people. That’s a lot of potential book buyers.

Thank You

I have saved the most important advice for last, and that is to say 'thank you.' Say it when someone has read your book, given you a
review, recommended your book to others, re-posted your announcement on their Facebook page, complimented your work, and even
when they offer criticism. Take it a step further by sending them a handwritten note on one of your bookmarks, business cards, or
postcards. Gratitude is its own reward.

That said, thank you for visiting my website.
The level of engagement people have with their cell phones, iPods, and the like now far outweighs the time
spent hearing another person's voice, let alone looking him in the eye.

While electronic communication has certainly lent itself to a substantial increase in the quantity of
communication we send and receive, I don't think we should lose sight of the quality and authenticity that face-
to-face communication allows.

Adding the “personal touch” of face-to-face communication is still important when trying to sell something to
another person or group of people. It sets the foundation for trust, and hopefully establishes a relationship
between you and the other person--the potential buyer of your books. It allows your audience to associate a
real person to your book--someone with whom they can relate or perhaps connect.

When it comes to selling books, I would argue that people are more apt to buy your book if they hear you talk
about it, see you face-to-face, look you in the eye. When you're face-to-face, you have their full attention. After
all, it's pretty hard for them to multi-task when they're in a one-on-one conversation with you.

When you're face-to-face, you can read a person's body language and then adjust your message as needed.
And you can engage them into the conversation, pull them into your world, to further pique their interest in
what you're selling.

When you talk to someone in person about your books, it allows you to show others that you are excited about
what you do--excited about the characters, the story line, and the process you followed in order to get
published--and hopefully get them excited about it too.

Here are some face-to-face opportunities to consider.



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