It takes twenty years to build a reputation and
five minutes to ruin it.
                                             --Warren Buffet
Marketing & Promotion

Marketing Plan

It is advisable to have a marketing plan before you publish, even if it's a simple plan that evolves over time.

  • Goals. Set a level for the following typical milestones:

  • Number of books you want to sell
  • Amount of money you wish to earn
  • Number of books you want write
  • Number of guest blogs you'll participate in
  • Amazon ranking you wish to attain
  • Traffic you get on your website
  • Number of Facebook "likes" you receive
  • Number of articles you write
  • Number of positive reviews you receive

  • Know your target audience.

  • What age are your potential readers?
  • What gender?
  • Are they likely to be from a specific geographic location?
  • Do they have special interests?

  • Know your competition.

  • Find books similar to yours and read their reviews.
  • See what others like about their books.
  • Check out the author's Amazon author page, their website, and their blog. See where their books
    are priced.
  • Learn everything you can about your competition. Learn from their successes and their failures.
  • Promotion/Advertising
  • Office supplies & equipment
  • Reference materials
  • Education (classes, webinars, etc.)
  • Postage
  • Dues & subscriptions

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It takes twenty years to build a reputation and five
minutes to ruin it.
                                        --Warren Buffet
Web Analytics
  • Establish a budget. Consider these potential costs:

  • Editing
  • Proofreading
  • Cover design
  • Formatting
  • Printing
  • Distribution

Think about your brand as you act upon your marketing plan. For authors, your brand is your name. Think about what you want people to
say about you, and then behave accordingly. Be consistent within your website, blog, author profile, on-line discussion groups, and

Here is an interesting
interview with Lloyd Lofthouse on his idea of a good marketing strategy.