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- Receive periodic notifications when additional subjects are added to the writer’s
advice sections (about one per quarter).

- Learn of my future book releases (about one per year).

- Let me know if you would like to see additional topics included on this website, and if
I use your suggestion, receive a complimentary copy of one of my books (your choice).
E-mail Subscriber List

It took me a while to understand the importance of building an e-mail subscriber list, and in fact I started to build mine way too late. The
time to start building one is before your first book is published.

The purpose of an e-mail subscriber list is twofold--you offer people something of value in exchange for their e-mail address. The side
benefit of having their e-mail address is to sell more books. This concept works in part because people who have received something
of value from you, who feel like they know and trust you, are more likely to talk about you and buy your books.

It's important to give people a reason to want to be on your subscriber list. If you offer them a one-time freebie, they are likely to un-
subscribe as soon as they get the freebie, so youʾll want to offer something that goes on living.

What works best for me in finding subscribers is via my website. At the bottom of each page of this website you'll see an invitation to
join my e-mail subscriber list where I post this message:
















Make it easy to subscribe to your e-mail subscriber list, but more importantly, make it easy to unsubscribe. I tell them to reply to the e-
mail and put UNSUBSCRIBE in the Subject Line. Donʾt ask for too much information, be completely transparent on what they will
receive by subscribing, and avoid coming across as spammy.

When you do send your subscribers an e-mail, be careful with the subject line. You want to catch their attention, but you donʾt want to
mislead or confuse them. And if youʾre including any type of book promotion, make it easy for them to purchase it, but donʾt make it a
hard sell.

When building your list, you can go for sheer numbers, but I believe a list with fewer quality subscribers is more effective in the long run.

Promote your subscriber list wherever you can. Put it at the end of the articles you write, in your e-mail signature block, on your
website/blog, at the end of your book, in your bio, on your Facebook page, and wherever you promote your books.

And then be patient. Building a quality list takes time.
Marketing & Promotion
Your target market is comprised of the customers most likely to buy your book, and the first thing to accept is
that you haven’t written a book that everyone will love. No one has ever done that, and no one ever will.

Now that we've gotten that out of the way, you should resist the temptation to be too general in the story line you
create and the manner in which you promote your book in hopes of getting a larger slice of the market. Instead,
maximize your sales by gearing your efforts toward those most likely to become your audience. It’s best to
identify your likely readers before you even start writing your book. That way, you can take them into
consideration as you develop the story line.

Once you identify your target market, you can start looking for groups of people to target for your promotions
and start building an e-mail subscriber list of fans.

Target Groups

Try connecting with groups or associations who can identify with your protagonist and/or storyline. For
example, let's say your protagonist is biracial and has a difficult time fitting in. There are probably hundreds, if
not thousands, of people out there who have experienced the same thing and many of them belong to the
Association for MultiEthnic Americans (AMEA) or subscribe to Mavin Magazine. On AMEA's website, they list
recommended books (fiction and non-fiction) for their members, and Mavin Magazine has an E-Library
available for their subscribers. This would be a good opportunity to offer some freebies or a discount for
members. Since there's a group out there for just about everything, this avenue is worth pursuing.

I signed up for a
Google Alert for the titles of my books, and that's when I discovered there are quite a few
restaurants around the country and in Europe named The Coach House, which is the title of my first book, and
that got me to thinking. I sent each one of them a letter telling them we had something in common and maybe
we could do something fun that would benefit us both, like have them hold a drawing (business cards in a fish
bowl) where one of the prizes was a copy of my book. In return, I could advertise their restaurant on my
website, blog, and Facebook page. I didn't get any takers, but that won't stop me from trying other ideas that
seem a little far out there.
Your Target Market

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- Receive periodic notifications when additional subjects are added to the writer’s advice
sections (about one per quarter).

- Learn of my future book releases (about one per year).

- Let me know if you would like to see additional topics included on this website, and if I
use your suggestion, receive a complimentary copy of one of my books (your choice).


- Receive periodic notifications when additional subjects are added to
the writer’s advice sections (about one per quarter).

- Learn of my future book releases (about one per year).

- Let me know if you would like to see additional topics included on
this website, and if I use your suggestion, receive a complimentary
copy of one of my books (your choice).
Click here for an e-mail subscription:
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